Friday, August 18, 2006

The Svetas

Katie - There is a K-Mart commercial promoting backpacks and they claim that a music group called the Svetas are BIG in Sweden? So, have you ever heard of the Svetas? (I already know that answer to that, by the way.) I just wanted to use my Swedish connection for research purposes. :) But if they are big there, then I want a Svetas backpack like on the commercial.

4 comments:

Becky Durham said...

OHHHH...I didn't really pay attention to the commercial. I thought Sveta was a backpack brand. Ya know...like Jansport?

Mr and Mrs Lorentzon said...

Well, no, we have never heard of Svetas in any form whatsoever...in fact, if you Google the word on the Swedish Google site (as I did to try to find something that I might possibly recognize) it asks me "Did you mean "svettas"?" which unfortunately means "to sweat", which would not be a good characteristic of any backpack.

So no, I guess K-Mart has engaged in false advertising. :o)

Hennyfair said...

I do suppose I could have spelled it incorrectly. Either way, I was doubtful that they were really some big musical sensation in Sweden. Oh well, at least I did my research!

Tamara said...

Yeah, I saw that commercial. It made me mad because it was slightly dissing a country I happen to love. Bad K-Mart!